Kapten is launching in the capital

Kapten london

While the app was live for a week, that was under a test phase to check the app technically. With about 3000 drivers already onboarded and serving zone 1-5, the app is now officially launched in London. An advertisement campaign has started that targets customers but also the competition, especially Uber.

As a rider, enter the code USEKAPTENT7NHZ to get £10 credit on your Kapten rides.

Global advertisement and promotions for passengers

Kapten is going to advertise throughout the city. There will be teams getting in touch with potential customers around stations and key commuting places. There will be also traditional advertisement online, on billboards and in newspapers.

For a limited time and to penetrate the market, passengers are offered a 50% discount and a fixed price on every ride. Price will be not be influenced by the traffic or congestion. According to them, the rides’ fares will be on average 20% cheaper than the competition. As drivers are not going to get 20% less than the competition, the difference will be subsidised by the company to keep customers and drivers happy.

An aggressive advertisement campaign against Uber

Messages on billboards are not only aiming to target customers. It also sends a clear message to Uber about its VAT tax avoidance. The wording is “Others avoid paying VAT in the UK, that’s not uber cool”. We can notice the lack of capital letter when writing “Uber”.

Kapten ad London against Uber
Kapten ad targetting Uber

The NHS and schools lack of funds is even put in the balance. Kapten London General Manager, Mariusz Zabrocki, stated: ““There has been one dominant, over-confident ride-hailing player in London and it’s time to shake things up. We believe London’s private-hire drivers, commuters and residents deserve better. Each time a Londoner takes an Uber ride, 60p is lost that could finance the NHS, schools and other parts of the UK economy.

Drivers benefits to work with Kapten

As detailed in a previous article, drivers will benefit from a 0% commission for one month. The congestion charge will be paid for the remainder of 2019 for trips that goes through it. Last but not least, bonuses are available. Kpaten will give a £10 extra for any trip taken at off peak hours. It goes up to £20 at peak hours.

Kapten bonuses
Kapten bonuses timetable

With these policies in place, Kapten is bound to attract enough drivers to start competing seriously with other ride-sharing apps in London.

70 Comments

    • Hi Tom,

      Yes you need to go to one of the offices.

      Please use this code CHMONA621 to get up to £50 when you sign up.

      The bonuses are still on until further notice.

      You need to go to one of Kapten’s offices with your driver and vehicle documents:

      HOLIDAY INN – WHITECHAPEL

      5 Cavell St, E1 2BP

      Monday to Friday, 10:30 – 18:00

      Saturday, 11:00 – 17:00

      BEST WESTERN PALM

      64-76 Hendon Way, NW2 2NL

      Monday to Friday, 09:30 – 18:00

  1. I joined this company a few days ago as a driver. I cannot stress how amazing this company is. It’s about time a company that cares for the drivers. There is amazing offers for new drivers and if you are not signed up you are really missing out. Trust me, I’ve made 2 weeks money in 5 days!

    • Hi G,

      Please use this code CHMONA621 to get up to £50 when you sign up.

      The bonuses are still on until further notice.

      You need to go to one of Kapten’s offices with your driver and vehicle documents:

      HOLIDAY INN – WHITECHAPEL

      5 Cavell St, E1 2BP

      Monday to Friday, 10:30 – 18:00

      Saturday, 11:00 – 17:00

      BEST WESTERN PALM

      64-76 Hendon Way, NW2 2NL

      Monday to Friday, 09:30 – 18:00

    • Hi there
      I tried to join with that company for 3 days but unfortunately the system has errors and I couldn’t and also I don’t know how can I make an appointment for that or upload my documents because I don’t want to work for über any more so please let me know which ways are better for me to contact to that company many thanks

    • Hi Imran,

      Please use this code CHMONA621 to get up to £50 when you sign up.

      The bonuses are still on until further notice.

      You need to go to one of Kapten’s offices with your driver and vehicle documents. Just pop in:

      HOLIDAY INN – WHITECHAPEL

      5 Cavell St, E1 2BP

      Monday to Friday, 10:30 – 18:00

      Saturday, 11:00 – 17:00

      BEST WESTERN PALM

      64-76 Hendon Way, NW2 2NL

      Monday to Friday, 09:30 – 18:00

    • Hi Ahmed,

      Please use this code CHMONA621 to get up to £50 when you sign up.

      The bonuses are still on until further notice.

      You need to go to one of Kapten’s offices with your driver and vehicle documents:

      HOLIDAY INN – WHITECHAPEL

      5 Cavell St, E1 2BP

      Monday to Friday, 10:30 – 18:00

      Saturday, 11:00 – 17:00

      BEST WESTERN PALM

      64-76 Hendon Way, NW2 2NL

      Monday to Friday, 09:30 – 18:00

  2. Good morning

    I would like to join as a driver, will be going into the office in cable street today. Sounds great really exciting about this new company. See you 👍

  3. Hi everyone
    I have submitted my documents 3 days ago only one automatic email came it Ben 3 days not hear from them what a slow system
    Is there any other ways to contact them.
    Many thanks

  4. Hi want to join your company could you pls email me what incentives I ll have and what others will have if I registered by another referee.

  5. hi, how can i contact the office any number.
    i have finish submitting all the documents but cannot get date slot.
    please advise.

  6. I am very disappointed in this App I want my Debit Card details removed and no longer want this service. My details were removed over a week ago and my debit details are still being used. Before I call Fraud Squad Remove my details..

  7. Yesterday I used Kapten few times, some of the times the driver cancelled on me, the other the driver put a waiting time when the driver was no where near me. Also late night going home my driver wasn’t feeling well so I had to get another cab but everytime it kept saying driver is 10-15 min away so I had to cancel that happened twice and charged me around £40. But in the morning you charged me £5 something for cancelling too when your driver was delaying my day. I want my refund back for them all. You lot took all my money and I am not happy about this!!!

  8. Hi,

    So now that Kapten is no longer at the Holiday Inn in East London, where do we sign up or what is the next option to sign up?

  9. 1. The only two requirements are a PH Licence and a PH Licence for the car. Is that correct? Presumably it is necessary to have PH insurance for the car.
    2. Please provide list of acceptable cars including age.
    3. Please provide a clear account of how the system works. Please include what the client is charged and what the driver is paid inc VAT.
    4. How many hours would you expect the driver to work and what time of day do the rates of charge and payment change?
    3. Please provide a fixed address (not a temporary hotel room) for the Company’s office in London.

  10. Hi, I would like to drive for Kaptain, I Have a valid PCO licence from Tfl since December 2016 with full EU Licence and have just acquired new full UK licence since August, Do you accept full EU licence or New full UK licence ?

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